JOY LEE
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Product design @reemarc | Based in Toronto

Crafting digital experiences where ideas, strategy, and code intersect

reemarc | Connected Dental Care Journey

[UXUI] [B2C] [Mobile App] [Startup]

reemarc is a consumer mobile app that helps users discover trusted dental clinics worldwide, communicate directly, and navigate ongoing treatment with greater continuity.


I led the design of the MVP from zero to one, defining the core user experience, patient–clinic communication flows, and foundational product structure for the mobile app.

Smile Solutions | Dental Clinic Management Portal

[Product Design] [B2B] [SaaS] [Startup]

Smile Solutions is a web portal that enables dental clinics to manage patient treatment progress and communicate with international patients throughout their care journey.


I designed and launched the beta version of the platform, partnering with a clinic to test the product, conduct user research with staff, and iterate on workflows to improve treatment management and patient communication.

People Watching | Interactive Installation

[Experience Design] [Immersive Storytelling]

People Watching explores the unseen stories carried by ordinary people moving through everyday life. Through touch- and proximity-activated silhouettes, the piece reveals intimate filmed narratives that invite viewers to look beyond appearances and connect with the emotional worlds of strangers.


I led the design of the project from concept to execution, shaping the interactive experience, narrative framework, and physical installation in collaboration with engineers and through custom-built sensing technology.

I’ve been exploring design through storytelling, visual design, and web development for the past few years. Having grown up between Korea and Canada, I’ve come to value different ways of seeing, communicating, and relating to others. As a designer, I care about shaping digital experiences that feel simple, intentional, and human, with thoughtfulness in both the big picture and the smallest details.


Outside of work, I spend time with my dog Eve 🐶 and stay close to music 🎻. I also played in orchestras for many years, which continues to shape the way I think about rhythm, harmony, and collaboration.